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May 30, 2006

Admissions Sites Growing in Importance

ABC News, 22 May 2006

News excerpt:
New data reveal that college and university Web sites are the second most important component of recruiting efforts, behind campus visits by prospective students. Specifically, online tools such as blogs are attracting growing numbers of high school students to help them decide what institution to attend. Other institutions offer different kinds of online resources. North Dakota State University, for example, lets students find others with similar interests and exchange e-mail. Reflecting the inclinations of today's college-bound students, unedited online resources have become important offerings, despite grammatical and spelling mistakes, according to several higher education consultants. Steve Kappler, an executive director at consulting firm Stamats, said that the informality of such tools is appealing to students. He encouraged colleges and universities to let all but "egregious" content be posted in such venues. Many see the emergence of Internet resources as a way to give prospective students the opportunity to talk to current students, bypassing what they might see as the sales pitch of admissions officers.

http://abcnews.go.com/Technology/wireStory?id=1990599

Posted by root at May 30, 2006 04:10 PM

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