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October 15, 2002

White Paper - Technology for Admissions Offices

Improving Service at the post-acceptance/pre-registration phase

Excerpt: As the various rankings and accompanying controversial debates illustrate, top business schools are indeed very competitive. And while those rankings mostly evaluate quantitative parameters such as GMAT scores, salary increases and number of papers published by the faculty, they often fail to include softer indicators such as service level. Rightly so, since service levels are very hard to measure, compare and often identify. In this paper, we will focus on the service level offered to prospective students from the time they receive their letter of admission, until they finally reach campus and register, or decide not to join. This period can last up to a year for candidates admitted early or for deferrals. The level of service offered to the prospects during this period has a direct impact on the following three typical case-study attributes: cost, revenue loss and finally, competitiveness.

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Posted by root at October 15, 2002 11:56 AM

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